In a world where disruption is constant, law firms can’t rely on what worked yesterday. To grow sustainably, they need systems, strategy, and the discipline to execute — all while staying true to their core identity.
In this episode of “Be That Lawyer,” I sit down with John Morgan of Morgan & Morgan to talk about what it really takes to scale a law firm with resilience.
From building efficient systems to using data dashboards and preparing for the unpredictable, John shares battle-tested lessons for entrepreneurs and law firm leaders alike.
Here are three takeaways from this powerful conversation.
Hope Is Not a Plan
Wishing for more clients or a better career path won’t get you there. Hope is hope — but success comes from having a plan and taking action.
Whether it’s building your book of business, owning your marketing, or driving your career forward, preparation is everything.
Don’t wait. Work the plan.
Accountability Needs Clarity
When everyone’s accountable, no one is. That’s why every role in your firm needs a name next to it — someone who truly owns the outcome.
No more guessing games when something goes wrong.
No more: “Who was supposed to handle that?”
That’s how high-performing firms operate.
The most dangerous person? Someone who thinks they’re capable but isn’t. True strength comes from knowing your limits—and building a team that fills the gaps.
Ready to grow your firm without losing your identity? Listen to the full conversation here. You can also check out our most recent episode here.
Steve Fretzin is a bestselling author, host of the BE THAT LAWYER Podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve’s program and coaching for their success. He can be reached directly by email at [email protected]. Or you can easily find him on his website at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin/. Click on the “Let’s Talk” button here to schedule a free 30-minute session to discuss your law practice.
