As a part of the Legal Marketing Association’s partnership with Above the Law, each month we’re here to share a roundup of insights and intel from Strategies & Voices, the online trade journal dedicated to the craft of legal marketing.
The content in this edition focuses on the business of law — emphasizing the ROI of business development.
The publication discusses why investing in marketing can pay off with respect to associate retention, and how partner retirement can be a golden opportunity for firms, among other topics.
Law Firm M&A: The Marketer’s Metrics Playbook
This episode of the LMA Podcast features Ben Chiriboga (Nexl) and Jonathan Hawkins (LawFirm CG) as they discuss mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing.
Their conversation also highlights the market dynamics of law firms, particularly lateral movements and the influence of individual partners’ books of business.
Investing in Legal Talent: How Marketing Can Drive Associate Retention
Traditionally, a law firm associate’s career trajectory was a linear path within a single firm.
However, the legal industry has experienced a significant shift, with increased competition for talent and evolving expectations from younger generations of lawyers. As a result, associate retention has become a critical challenge for law firms.
Stephanie Richter shares why associate retention matters, ways to elevate the onboarding experience, considering the impact of remote work, and more.
Retiring Senior Partners: How Firms Can Find Opportunity
Clients know many law firms do not have programs to ensure service continuity when lead partners retire, leading to disruption of service.
However, as David E. Wood argues in this article, having the client’s full attention after a partner’s retirement announcement makes this impending change a golden marketing opportunity and creates a platform for developing new business.
Contribute to Strategies & Voices
Do you have a compelling case study about your firm, or marketing insights to share? Share your ideas with Strategies & Voices today.
