Biglaw firms are ranked in a multitude of ways, from gross revenue to size to quality of life and even prestige. But what about the ways these large firms are performing on LinkedIn? What is Biglaw firms’ engagement like on LinkedIn in terms of followers, comments, likes, and posts? Are they strengthening bonds with their employees and clientele that will help drive new business in the future?
That’s exactly what a new ranking from BTI Consulting Group — Benchmarking Law Firm LinkedIn Performance 2025 — covers in detail. Here are some additional details from BTI’s Mad Clientist blog:
Law firms are growing their LinkedIn followers 54% faster than the platform average – and in-house counsel are among the most active players.
After a decade of flat activity, law firms are finally ramping up their LinkedIn presence. Posting is up. Follower counts are up. But the real story? Engagement is still wide open.
Am Law 101–200 firms are dominating engagement – proving real connections still win
Top 30 firms have the most followers but the lowest engagement – pointing to massive untapped potential
But which Biglaw firms came out on top when it comes to their LinkedIn engagement? Without further ado, here are the best Biglaw firms in the Am Law 100 (in alphabetical order):
Am Law 30
A&O Shearman
Goodwin
Greenberg Traurig
Milbank
Paul Hastings
Paul, Weiss
Sidley
Weil
Am Law 31–100
Akin
ArentFox Schiff
Arnold & Porter
Ballard Spahr
Cozen O’Connor
Davis Wright Tremaine
Duane Morris
Haynes and Boone
Schulte Roth & Zabel
Taft
Troutman Pepper Locke
Click here to see best Biglaw firms for LinkedIn engagement in the rest of the Am Law 200, and click here if you’re interested in purchasing a copy of the expansive BTI report.
Congratulations to all of the firms on their LinkedIn success in 2024 and 2025. Let’s see which firms will come out on top the next time this report is released.
30 Law Firms with the Best LinkedIn Engagement – By Firm Size [Mad Clientist / BTI Consulting Group]
Staci Zaretsky is a senior editor at Above the Law, where she’s worked since 2011. She’d love to hear from you, so please feel free to email her with any tips, questions, comments, or critiques. You can follow her on Bluesky, X/Twitter, and Threads, or connect with her on LinkedIn.
