Ed note: This is the fourth in a series. Read the previous installment here.
Picture yourself as a chef in the grand kitchen of networking.
The conference has ended, but the ingredients you’ve gathered —the contacts, the conversations – are fresh and ready to be transformed into something delectable.
Like a culinary artist, your task is to take these raw interactions and craft them into memorable, long-lasting relationships.
In many ways, post-conference follow-ups are like seasoning a dish; you want to add just enough to enhance the flavor without overwhelming it.
Here are some tips to help you maintain this balance:
Measured Frequency: Like adding salt to a dish, the frequency of your follow-ups should be measured. A good practice is to follow up initially within a week of the conference, then gradually space out your communications. For example, start with, “Hi [Name], it was great connecting at the conference. I wanted to share a quick insight on [topic] that we discussed.”
Blend of Communication Styles: Mix up your follow-up methods. If you initially sent an email, consider a LinkedIn message or a brief comment on one of their posts for your next interaction. You could write, “I really enjoyed your latest post on [topic]. It aligns perfectly with what we discussed.”
Taste Testing Responses: Pay attention to how they respond to your follow-ups. If they engage actively, maintain your approach. If responses are delayed or short, consider reducing the frequency. Try something like, “I realize you might be swamped at the moment, so I’ll touch base in a few weeks. Looking forward to our next conversation!”
Adding Unique Ingredients: Each follow-up should introduce something new and valuable – this could be an insightful article, a connection suggestion, or an interesting idea. For instance, “I came across this article that offers a unique perspective on [topic]. Thought you might find it interesting based on our conversation.”
Respecting Time Constraints: Acknowledge their busy schedule. A brief and focused message often works best. You could say, “I understand you’re quite busy, so I’ll keep this brief. Just wanted to quickly update you on [topic or idea].”
Knowing When to Let the Dish Simmer: If your contact seems unresponsive after multiple attempts, it’s respectful to give them space. A polite message such as, “I’ll not take up more of your time for now, but I’m here if you need any info or want to reconnect in the future,” shows understanding and respect for their time.
Remember, the art of post-conference follow-ups lies in consistent, thoughtful communication that respects the individual’s time and interest, much like carefully seasoning a gourmet dish.
Balancing the Flavors: Consistent, Not Overpowering Contact
✔️ Follow up initially within a week, then adjust frequency based on response.
✔️ Use a mix of communication methods (email, LinkedIn, phone calls).
✔️ Respect their time and avoid overwhelming them with too frequent contact.
Sejal Patel is a Rainmaking Consultant and the Founder of Sage Ivy, a New York-based consultancy dedicated to helping attorneys turn relationships into clients. With over 20 years of experience, Sejal strategically analyzes attorneys’ networks to uncover revenue and relationship opportunities, crafting individualized approaches that align with their unique strengths and styles. Learn more at www.sageivyconsulting.com.
