Ed note: This is the fifth in a series. Read the previous installment here.
In the culinary world of networking, it’s not just the main course (your primary follow-up) that matters, but also the side dishes — those small, thoughtful gestures that can leave a lasting impression.
Here’s how to add these meaningful touches to your post-conference communications:
Personalized Reminders: Just as a well-chosen side dish recalls the flavors of the main course, your follow-up should remind them of your initial conversation. Mention a specific detail from your discussion to show you were genuinely engaged. For instance, “I remember you mentioned your interest in [topic] at the conference. I found this [article, webinar, etc.] that aligns with our discussion.”
Celebrate Their Achievements: Acknowledge any recent success they’ve shared on social media or during your conversation. A message like, “Congratulations on [recent achievement]! It’s great to see your hard work paying off,” shows that you’re paying attention to their accomplishments.
Offering Assistance: Offer help or insights in areas they might be interested in. For example, “I noticed you’re working on [project/topic]. I have some experience in that area and would be happy to share my insights if it would be helpful to you.”
Birthday or Work Anniversary Wishes: LinkedIn can be a great tool for this. A simple, “Happy Birthday!” or “Congratulations on another year at [company]! Wishing you continued success,” can make a positive impact.
Small Tokens of Appreciation: Depending on the relationship’s nature, sending a small token like a book or an interesting article can be a thoughtful gesture. Ensure it’s appropriate and professional, such as, “Based on our conversation about [topic], I thought you might enjoy this book.”
Acknowledging Special Occasions: If you know they have a big presentation, a trial, or a significant event coming up, a message of support can be meaningful. “Just wanted to wish you the best for your upcoming [event]. I’m sure you’ll do great!”
Remember, in the world of post-conference networking, these “side dishes” of small gestures can enhance the “main course” of your professional relationship. They show attentiveness, thoughtfulness, and a genuine interest in the person beyond just a business connection.
Don’t Forget the Side Dishes: Small Gestures Matter!
✔️ Mention details from your initial conversation to show engagement.
✔️ Celebrate their achievements or acknowledge special occasions.
✔️ Offer assistance or insights related to their interests.
Sejal Patel is a Rainmaking Consultant and the Founder of Sage Ivy, a New York-based consultancy dedicated to helping attorneys turn relationships into clients. With over 20 years of experience, Sejal strategically analyzes attorneys’ networks to uncover revenue and relationship opportunities, crafting individualized approaches that align with their unique strengths and styles. Learn more at www.sageivyconsulting.com.
